In the cutthroat world of business, you have you stay ahead of the game and find ways to be head and shoulders above your peers and competition. Business is difficult, and you need to find the latest method to make yourself heard. Marketing companies are a dime a dozen now, and yet while there are new(ish) methods to utilize the great communication tool that is the internet, what are the best ones out of the new and the traditional methods?
Podcasting
A lot of people view the podcast as a niche service, but the great benefit of using a podcast is that it is a great way to get a dedicated fan base. It is a slow-burning method, but for those that think their business can benefit from a talk radio style format to discuss issues that are important to the industry, and there is a demand for such information, you can guarantee that the people who listen to your show will stay dedicated to it. As a result, they will be more inclined to use your services or buy your products.
Blogs
Blogging has been around for a while, and although it used to be a format confined to the casual Myspace user, it has now been a versatile and essential marketing tool. Posting blogs on a regular basis can garner a fan base, but it can also be a useful tool for connecting with customers. From the perspective of any business, it is something that should be used as an exercise in developing your business’ tone of voice and personality, which will help to increase your brand recognition and nurture a supportive and dedicated customer base. Blogging doesn’t have to be a difficult task. There are sites like http://blogging.com where you can learn how to blog and what to do to help promote it on a large scale. The blog has been used as a tool for many business’ and writers to fine-tune their online reputation, and it’s something you need to start doing.
Vlogs
As a natural extension of blogging, many people have used vlogging as a leap from the 2-D to the 3-D way of marketing their business. Vlogs are basically a video version of blogs, and as a result, the scope of increasing your brand or personality is much easier, but also requires a lot more prior thought. Vlogging, when done right, is a much more immediate art form than any other one online. But there is a bigger chance of getting it wrong. You can do promotions for a business like an explainer video, or you can simply do a piece to camera on a regular basis, keeping customers or followed updated on the latest developments. But you need to be a lot more controlling of what goes in front of the camera, which means a lot more investment in every aspect, from the writing to the look of the vlog. While a blog is a piece of writing, and podcasts are audio with writing, vlogs take it one step further. Each method requires planning, and you need to choose which ones suit your personality and image.
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