This is a sponsored blog post on behalf of cars.com written by me. All thoughts and opinions are 100% my own.
Developing your first blog is a very exciting process for any creative individual. However, it’s imperative that you build a framework engineered for success. Otherwise, investing your life into the project is a little pointless.
As an inexperienced blogger, it’s good to know that the digital arena is very flexible. Nonetheless, you’ll still need to focus your attentions on key areas to generate the response that your hard work merits. Use these five questions to spur you on, and you won’t go far wrong.
What Is The Purpose?
It might sound a little obvious, but having a plan of action is key. Is your blog a platform to connect people together while expressing your views on a subject? Or is it something that you aim to utilize as a moneymaking venture?
Knowing what your blog sets out to achieve is key, and will aid the website creation and hosting process. Fail to prepare, and you essentially prepare to fail. Ensuring that your blog is designed to accomplish its aims will create a far greater platform for success.
Who Is It For?
The quality of your blog will ultimately be decided by its readership. Even if money isn’t on your mind, traffic levels and user responses will have a huge influence on whether you deem the project successful or not.
Finding ways to generate new visits is vital. However, mastering the art of gaining repeat readers is the true key to victory. Not only for the numbers, but also due to the fact this hardcore following can direct the blog’s evolution.
What Should It Look Like?
Imaginative and engaging content is vital for the long-term success of your blog. However, it’s important to realize that users will judge the platform from the second they open the website. Therefore, ensuring that it looks great should sit top of the agenda.
Again, choosing the right platforms is key. In today’s climate, though, you need to remember that a large percentage of your audience will access the data via their smartphone devices. With this in mind, launching the blog as an App can be an extremely useful way to stay open to all. At the very least, the site should be optimized for the smaller screens.
How Can The Platform Grow?
When first starting the blog, most creators will think solely about short-term aims. In reality, though, a successful platform will be geared towards sustainability. Given that the entire industry is growing at a rapid rate, it’s imperative that your platform evolves alongside it.
This could involve taking on extra writers, launching a sister blog, or various other tasks. Either way, allowing the site to become bigger and better over time is the only way to build long-term success.
What Equipment Do I Need?
Once the blog has been launched, you could produce content with nothing more than a laptop and internet connection. In truth, though, imagery brings it to life. Equipping yourself with a decent camera is vital. Whether you use it for photos or videos doesn’t matter. That added personality will have a telling impact.
Working online allows 24/7 communication too, especially if you have a strong social media presence. A portable battery charger, internet dongle, and phone Apps are all killer additions for your blogging platform. Embrace them, and your prospects will look better than ever.Tammie~
The online world is absolutely huge, more so than the real world lately, it seems. Standing out online is imperative if you’re a business. So many businesses aren’t bothering to differentiate themselves, and are only getting mediocre results. These secrets will help you to stand out online:
Know Absolutely Everything
In order to stand out online, you need to know absolutely everything. You need to know what makes you different from the other brands in your industry, who you serve, how you are changing lives, and anything else relevant. You then need to get this across in the colors, language, and images you use. You need to make sure you’re targeting your audience to a T. Don’t try to communicate with absolutely everybody, as it’ll only have a watered down effect.
Make Your Website Different To The Rest
There are so many websites out there these days that look exactly the same as everything else out there. You don’t need to make your website the fanciest or the most colorful, but it should definitely be different from the rest. You can make a banner to draw the attention of your visitors, as well as ensure that your layout is easy to navigate. Your color scheme should be carefully chosen too, as colors can affect the mood and actions of your visitor. This is why it’s always a good idea to get somebody who knows what they are doing, and is willing to take the time to understand your business to help you create an amazing website. By split testing sites with minor differences, you can ensure you have the very best site to get results.
Focus On Creating Great Content
It isn’t enough to have a great looking site with nice images. Your content needs to match this too. Your design isn’t going to keep people coming back; your content is. Make sure it’s unique, interesting, and helpful. It should be relevant, and incorporate your brand personality too. Who wants to read boilerplate stuff?
If you haven’t got the time to create your own content, like many business owners, make sure you find a reliable writer or company to take care of it for you. Look at it as an investment. You’ll have more time to do what you do best.
Have Meaningful Conversations
Having meaningful conversations with your audience ensures you know what they truly want. Building relationships online is a must. It ensures your customers always come back to you. Make sure you engage with them, reply to their comments and questions, and ask for their feedback. Take the things they say on board!
These secrets are going to help you stand out online. If you want to stand out, you need to have a strong sense of what your business is about. You also need to make sure you genuinely care about your audience and customers, as it’ll shine through. Plus, with the right help, you can make waves in the online world. Good luck!Tammie~