There are over 440 million blogs on the internet. Two million posts are published every single day, by people all over the world. Blog niches exist in every subject imaginable, and even large businesses are adding blog sections to their websites as they’ve realized how effective they can be. Bloggers can build trusting relationships with their readers, which allows them to create successful businesses, and more people than ever are proudly listing “blogger” as their profession. A serious blogger can work with huge brands, meet celebrities, get to try some of the best products and earn serious cash.
In spite of this, new bloggers continue to make the same mistakes. Whether they want to blog as a hobby or turn it into a career, these mistakes can hold them back and hinder their progress. Let’s take a look at these errors and ways to avoid them if you are starting your own blog.
Thinking it’s Easy
This has got to be the number one mistake new bloggers make. They see others running successful blogs and getting great opportunities and assume it’s easy. They imagine that they are constantly getting approached by brands and that they get sent free things. This couldn’t be further from the truth.
These bloggers work for hours every day, writing, taking photographs, editing and publishing their work. They then spend even longer promoting the posts, growing their social media followings and giving the appearance of being online all of the time. To work with brands, they have to put themselves out there and pitch. To do this they need to find the right contacts and initiate relationships, and even then, they may find that most of their pitches are rejected or ignored. When a company send them a product to review, they have to put hours and hours of work into completing this review and claim the worth of the product as earnings on their tax return. Far from getting something for nothing.
The mistake of thinking that it’s easy sees up to 95% percent of bloggers give up within the first year, as soon as they realize that it’s not as simple as they thought.
Thinking People Will Read It
The second mistake, even for those that get past the idea that it’s easy, and are willing to put in the effort, is assuming that people will read what they write. They won’t. Without promotion, you may find that absolutely no one reads your content. Even with constant social media promotion, as well as finding other places, such as forums, to show off your work, you may find that the viewers trickle in and that most of them spend around 15 seconds on your site, without actually reading anything.
It takes time. Don’t stress over your stats. Write well, take your time, enjoy it and eventually, those numbers will start to increase.
Not Having The Right Help
When you first start your blog, you have to choose your platform. This determines how your blog will work, what you’ll need to do, and how much control you’ll have. You can migrate to another service later, but this can be tough, and you may lose some work and more readers. So, it’s a good idea to get it right in the first place. You could blog on Blogger or WordPress, build a website on Wix or start an ecommerce store with Shopify. Click here for more information about website builders, and try to think about what you hope to achieve with your blog and where you want to take it in the future before making your decision.
Not Creating a Brand
Many new bloggers spend the first year constantly changing their Logo, color scheme and theme if they choose one at all. This is one of the main reasons they struggle to grow; people just don’t know who they are. To be taken seriously and get remembered, you need to create an instantly recognizable brand, and it’s worth doing this at the very beginning. Spend some time thinking about how you want your site to look, make sure it fits your niche, style and writing voice and that it clearly defines you. If you struggle with the creative side of things, hire a freelancer to help you.
Writing Like Everyone Else
It can be very hard to find your voice as a writer. Especially if it’s something that you’ve never done before. Bloggers often start out reading other blogs and trying to write like them. But, it’s important to realize that with millions of blogs, most things that you write, are already out there. What makes your blog different, and your content stand out, is you.